When a craft brewery from the deep south in Lake Charles, Louisiana takes on the mighty Blue Knight, an epic battle is sure to unfold. The Crying Eagle team approached TILT with a brew they wanted to stand out. This Hazy IPA packed a punch, so the brand story had to do the same.
Our team leaned on our love for all things video games and created custom animations that were applied across a number of brand executions, from the logo, packaging and sales materials to video and social media content.
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