Healthcare is serious business, except when it’s not.
The urgent healthcare industry has been growing at about 6% annually, and each of the country’s nearly 8,000 clinics sees an average of more than 12,000 patients each year. If you do it right, urgent care is good place to be — and Baton Rouge-based startup Patient Plus Urgent Care had little interest in being a run-of-the-mill chain with lame marketing and zero personality.
The truth is, no one wants to end up at an urgent care, but sometimes it happens. So our initial advertising work and on-site messaging took on a conversational tone that’s perfectly in line with Patient Plus’s friendly, personal approach.
When Patient Plus floated the idea of a brand mascot, we responded with a goofy, lovable spokes-puppet who shows us that everyone gets ill and injured (some more than others), but Patient Plus is always there to help (from 9-9 every day, lest you forget).
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