The urgent healthcare industry has been growing at about 6% annually, and each of the country’s nearly 8,000 clinics sees an average of more than 12,000 patients each year. If you do it right, urgent care is good place to be — and Baton Rouge-based startup Patient Plus Urgent Care had little interest in being a run-of-the-mill chain with lame marketing and zero personality.
The truth is, no one wants to end up at an urgent care, but sometimes it happens. So our initial advertising work and on-site messaging took on a conversational tone that’s perfectly in line with Patient Plus’s friendly, personal approach.
When Patient Plus floated the idea of a brand mascot, we responded with a goofy, lovable spokes-puppet who shows us that everyone gets ill and injured (some more than others), but Patient Plus is always there to help (from 9-9 every day, lest you forget).
When our team approached the website rebuild and launch, there was one primary directive: patients first. The site would of course need to reflect the brand and personality, but it needed to also house necessary clinic information and make booking appointments or scheduling virtual visits painless. The result is a responsive online home that easily navigates being informational, while still being user-friendly.
How do you make serious situations social? Focus on the positive outcomes and the excellent care the Patient Plus team can offer. It also doesn’t hurt to have an orange puppet on your side!
The social team at TILT has worked with Patient Plus for years to walk that line of providing information about their serious offerings and sprinkling in the Bebo personality when it makes sense. We want patients to feel welcomed and comfortable when they walk in the door and break down the feeling of dread that some get when seeking medical attention. The Patient Plus feeds are a mix of facility photos, team spotlights, compelling videos, and the always crucial clinic-level information.
Boasting a large email database spurred by the pandemic, our TILT team looked to extend the unique look and personality of the brand into patients’ inboxes. On a regular schedule, we build and deliver messaging through email that coincides with seasonality focuses. The messaging mirrors our strategy on the website and on social channels, keeping a consistent voice and tone.