TILT approached the brewery’s lead beer, Faubourg Premium Lager, as a distinct brand that feels upscale yet accessible, and nods to the historic roots of New Orleans. Using the large brand medallion as a centerpiece, the design is deceptively simple, with additional illustrated and engraving-inspired details discovered once the product is in hand. The predominant green and white profile clearly tie this lager to its predecessor. To round out the four additional core beers, TILT’s in-house illustrators dove deep into local lore, landscapes and culture to create bold, bright cans with undeniable shelf allure.
The team at TILT provided world-class design and execution support throughout our Faubourg launch campaign. They developed key concepts and brand strategy and were able to transform those into a suite of product packaging and standards that are fantastic. TILT is agile, thorough, and always available and receptive to our goals – the result is a new brand that we are very proud to introduce to New Orleans.
Faubourg Brewing Co.
TILT also launched a robust multi-channel support campaign that introduced the brand to the target audience on digital channels. In the short launch time frame, TILT’s efforts resulted in:
The web team reimagined, rewrote and redesigned the entire site experience, transforming what had largely become a digital museum for the previous brand into faubourgbrewery.com, a welcoming online presence that highlights the new brand voice and visual aesthetic, Faubourg’s flagship beers and the brewery visitor experience.