Texas Original. American Icon.

Carroll Shelby — the true-blue, trailblazing maverick and all-American legend — soared through WWII skies as a test pilot, crafted muscle cars like nobody's business, and earned his wings as the patron saint of Texas chili. We were approached with a clear mission: give this brand a makeover as legendary as the man in the black hat, and as colossal as the Lone Star State itself. Carroll Shelby was a force to be reckoned with, and we aimed to make his brand just as bold and badass.

Chili bowl illutration with vintage car
Carroll Shelby's Chili, White Chicken Chili Packaging
Carroll Shelby logos
Chili display standee
Texas Chili Packaging
Introducing Real Tacos. Real Fast.

Carroll Shelby's Texas Brand ain't just your run-of-the-mill chili; it's the real deal with flavors that'll kick you in the taste buds. Now, when it comes to Tex-Mex, we're talkin' serious business, especially in the Taco Seasoning game. We're excited to introduce the world to Carroll Shelby's Taco Seasoning — unleashing a flavor tornado with on-trend peppers hotter than a Texas summer and a lineup of simple, pure, top-quality ingredients. Get ready, 'cause this ain't just any taco seasoning; this is Carroll Shelby's, and it's Texan through and through!

Taco Seasoning and Birria Taco Seasoning package at angle
Carroll Shelby packaging detail
Carroll Shelby Taco seasoning food photography

Baton Rouge Zoo