There may be nothing more iconic in the New Orleans food scene than Camellia’s red kidney bean. Red beans and rice is synonymous with the Big Easy and boasts its own unofficial holiday — Mondays! Beyond just kidney beans, the Camellia Brand sells more than a dozen varieties of dry beans, peas, and lentils, and when they decided to add dinner and seasoning mixes to their offerings, they called TILT.
Our team was tasked with creating a new line of packaging that would stay loyal to their classic look, but would stand out among competitors on the grocery shelves. The result is a clean look boasting the Camellia logo and flower that consumers expect to see. Mixed in with that bit of tradition is pops of color and unique product identifiers to help each of the 5 boxes stand on their own.
Once the packaging hit shelves, the TILT Social Media Team stepped in to create engaging content to help spread the word. Instead of focusing on standard food photography, our team looked to create bright and vibrant content that aimed to stand out to our target audience as their scrolled their feeds.