Entrepreneur Ely Thurmond approached TILT with an inspired concept: to create a proper fashion brand for junior gents, but with a twist — high-quality apparel made of breathable and technical fabrics that kids could wear comfortably at both the dress-up occasion and the pickup game that follows. Thus, Walt & Finn was born: “Walt” for Ely’s son, Walter — a kind, Southern soul — and the adventurous “Finn” from the Mark Twain classic. It’s a balance we’ve tried to carry through the entire brand experience, from logo, labeling and packaging to the brand tagline and product naming.