A brand dedicated to looking sharp and having fun does both.
Entrepreneur Ely Thurmond approached TILT with an inspired concept: to create a proper fashion brand for junior gents, but with a twist — high-quality apparel made of breathable and technical fabrics that kids could wear comfortably at both the dress-up occasion and the pickup game that follows. Thus, Walt & Finn was born: “Walt” for Ely’s son, Walter — a kind, Southern soul — and the adventurous “Finn” from the Mark Twain classic. It’s a balance we’ve tried to carry through the entire brand experience, from logo, labeling and packaging to the brand tagline and product naming.
An inspired new identity for an inspiring local institution.
See the work